Color characteristics of carton packaging
Mar 26,2024
The color characteristics of carton packaging are mainly reflected in the following aspects:
First of all, the color of the carton packaging is rich and diverse, and a variety of bright, bright or soft colors can be used to attract the attention of consumers. For example, non-staple food cartons are commonly used blue and white to indicate cleanliness, hygiene and coolness, and red, orange and yellow to indicate sweet, aromatic and fresh, which are of great benefit to promote appetite. Cosmetic cartons are commonly used in soft middle colors, such as peach, pink, light rose red, to express the characteristics of fragrance, tenderness, nobility and so on.
Secondly, the color choice of the carton packaging also reflects the positioning and brand image of the product. Some companies with a brand image will use brightly colored cartons to highlight their corporate image and convey different messages through the choice of colors. For example, red represents enthusiasm and vitality, blue represents steadiness and steadiness, yellow represents warmth and hope and so on.
In addition, the color of the carton packaging also reflects the concept of environmental protection. The color carton is made of recyclable cardboard material, which is in line with the concept of environmental protection and can convey the message of green environmental protection for consumers.
Finally, the color of the carton packaging also has a strong customization. Enterprises can design rich shapes and color matching according to different needs to create more attractive product packaging, thereby enhancing product awareness and brand image.
In summary, the color characteristics of carton packaging are reflected in its rich diversity and attractiveness, but also in its ability to convey product positioning, brand image and environmental protection concepts. Through reasonable color selection and matching, carton packaging can not only meet the aesthetic needs of consumers, but also effectively enhance the market competitiveness of products.
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